It is our belief that a reputable local SEO company knows exactly how to determine the needs and requirements of the client. Because of this, our evaluation process looks deeply into the steps and strategies employed initially to pinpoint the needs of the client, thus increasing the overall quality of the campaign that will be produced. Our top local SEO companies all do their research on every client prior to taking them on.
We analyze how, exactly, a company decides on the proper keyword selection in order to draw in a local audience through the use of information specific to that region. When a local SEO company has a firm grasp on local search trends, it ensures a much more successful campaign.
Our analysis considers strategies for optimizing both on-page and off-page elements in a local SEO campaign. We look at how the local SEO company blends the efforts both on and off page in order to broadcast to major search engines the relevancy of each particular page to the keywords most often used by local web users.
Localization focuses on taking the time doing research and a behavioral analysis of the local web users in a given industry, in order to have a firmer understanding of the target audience. This includes the ability to tailor content for specific biases or to fit in with trends in a local market. We examine whether the local SEO company comprehends how local users think in regards to the products and/or services of the client.
